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      Instant Brand Recognition with the NexDrum

      Date: 2020-02-20

      Recently, US Global Petroleum (USGP), a lubricant manufacturer and global distributor of API licensed high-quality fluids, oil, hydraulics, and chemicals, worked with Greif to create a truly differentiated package solution for their various grades of anti-freeze. USGP chose different colored drums for its various grades of premium anti-freeze.

      They worked with Greif while designing the labels to ensure the drum color matched the label for each product.

      Dean Mohammad, President & CEO of USGP, tells Greif that mistakes can happen with traditional blue drums when they all look the same. “The NexDrum provides us with instant brand recognition and eliminates the possibility of using the wrong grade if the label is destroyed or falls off. The unique black body drum with the bright colored tops and bottoms allow us to present a quality product to the market. This helps our customers easily identify the proper product for the job.”

      “The NexDrum is the only tight head drum in the market that can be customized to the degree our customers require because of the unique injection molded top and bottom design," explains Holly Sunderman, Account Manager for Greif.

      Visit the NexDrum page for more information about this product.

       

      Key figures

      276 Sites in 41 countries greif key-figure image-1
      16,000 Employees greif key-figure image-2
      140 Years of experience greif key-figure image-3
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